Mexico Tourism Board (CPTM)
2014–2019 | International Tourism Marketing and Media
The Challenge
Position Mexico as a world-class tourist destination and strengthen its presence in international markets through campaigns able to connect destinations, brands, business partners and high-value audiences for the tourism industry.
SUCCESS STORY
The Strategy
MGG Media developed and executed international tourism marketing, media strategy and destination promotion initiatives for the Mexico Tourism Board (CPTM).
The strategy combined high-impact advertising, co-marketing campaigns and strategic partnerships with airlines, hotels, destinations and business partners, and built communication platforms that extended the reach of Mexico's tourism promotion in key markets.
Campaigns and Solutions
Implemented
Out-of-home and high-impact media
Out-of-home (OOH) campaigns in strategic locations, including bus advertising, digital kiosks and other high-visibility formats.
Times Square, New York
Mexico's presence on the digital screens of Times Square, one of the world's leading spaces for outdoor and tourism advertising.
Two-party destination campaigns
Co-marketing campaigns with airlines and hotel groups that brought together each partner's interests to promote destinations.
Three-party campaigns
Campaigns that brought together destinations, business partners and the Mexico country brand, creating wider-reaching initiatives that leveraged joint investment from different participants.
International tourism trade shows
Participation and promotional initiatives at major international tourism industry events, including ITB Berlin, WTM London and FITUR, creating exposure and networking opportunities for Mexican destinations and tourism partners.
Strategic Partnerships
MGG Media worked with a broad network of tourism industry partners, including:
Airlines
Air Berlin · Avianca Colombia
Hotels
Barceló
Destinations
Riviera Maya · Puebla · Riviera Nayarit · Querétaro
International Reach
From 2014 to 2019, the initiatives developed for CPTM spanned different international markets and platforms, combining outdoor advertising, digital media, destination campaigns, co-marketing and specialized tourism industry events.
The result was a promotion model based on strategic collaboration, able to connect Mexico with travelers, tourism professionals, airlines, hotels and operators in different international markets.
The MGG Media experience
This project reflects MGG Media's experience in tourism marketing, destination marketing, media strategy and commercial partnerships, with campaigns that connect destinations and brands with domestic and international audiences.
