Influencer Program
Latin America & U.S.

Influencer marketing strategies for tourism destinations and brands in the United States, El Salvador, Costa Rica and Argentina.

SUCCESS STORY

INGUAT – Guatemala Tourism InstituteVolarisMedia Global Group
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The Strategy

MGG manages influencer programs in the United States, El Salvador, Costa Rica and Argentina for clients such as INGUAT and Volaris, with social media activations measured by real reach and engagement.

We develop content strategies with high-impact creators, producing authentic experiences that connect with traveling audiences and boost the visibility of destinations and brands.

Traveler looking at the New York skyline at sunset Traveler photographing the Tikal temple in Guatemala with her phone Traveler overlooking Lake Atitlán and its volcanoes Traveler sitting on rocks by a turquoise beach

Clients

INGUAT · Volaris

INGUAT – Guatemala Tourism Institute Volaris

Markets

U.S. (New York)
El Salvador · Costa Rica · Argentina

Map marking the United States, Central America and Argentina

Active Influencers

  • @stevenberrebi
  • @ownbyfemme
  • @cohlabz
  • @pepebara
  • @lleeguiros
  • @irenecastilloty
  • @mafe madriz
  • @lenguasdegato

Results

Greater visibility for destinations and brands, and growth in real reach and engagement, with authentic content created by high-impact creators.

Key Audiences

  • International travelers
  • Families
  • Millennials and Gen Z
  • Nature and culture lovers
  • High-value markets

The MGG Media experience

We connect destinations and brands with international audiences through the power of content creators, combining strategy, creative and results measurement.

Special certifications

NMSDC and SFMSDC certified Minority Business Enterprise U.S. Small Business Administration (SBA) certified Women-Owned Small Business (WOSB)