Delta Air Lines
2013–2016 | U.S. Hispanic Marketing and OOH
Out-of-home (OOH) campaigns in Aruba, Puerto Rico, St. Maarten, Guatemala and Honduras between 2013 and 2016, complemented by a digital campaign targeting the U.S. Hispanic market under the concept "My Next Trip Back," which earned more than 1 million views per video on YouTube.
SUCCESS STORY
The Challenge
Connect with young Hispanic travelers and inspire them to visit their home countries, while increasing air traffic through Delta's hubs in Atlanta and Los Angeles.
The Strategy
We built on a powerful emotional insight: the desire to reconnect with one's roots.
Through "My Next Trip Back," Delta invited millennials to share their personal connection to their home country and turn that emotional bond into a reason to travel.
The Activation
A multi-market campaign that combined digital engagement and Hispanic-targeted media to drive participation, conversation and brand awareness, positioning Delta as the airline that connects travelers with the places and people that matter most.
The Results
The campaign exceeded Delta's expectations in both phases, generating participation and activation far above what was expected.
+1M
YOUTUBE VIEWS
More than 1 million views per campaign video.
The MGG Media experience
This success story shows that MGG Media combines strategic vision, multicultural execution and regional reach to turn media into meaningful connections between brands and their consumers.
