INGUATGuatemala Tourism Institute
2021–2022 | International Tourism Promotion Campaign
The Challenge
Position Guatemala as an international tourist destination and strengthen its presence in its main strategic markets through an integrated advertising, public relations, media and digital marketing campaign.
SUCCESS STORY
The Strategy
MGG Media designed and executed INGUAT's international campaign in 2021 and 2022, combining advertising, public relations, digital marketing and a presence at specialized trade shows.
The strategy brought together out-of-home (OOH), radio, print, digital content (CNT), social media, influencers and participation in the FITUR international trade show, under a unified visual identity that highlighted Guatemala's cultural, natural and human richness in every market.
Campaign Elements
International trade shows (FITUR)
Participation in FITUR and other specialized tourism industry events.
Visual identity
A consistent visual identity across all pieces and markets.
OOH, radio, print and digital (CNT) campaign
An integrated, high-impact, wide-reach media plan across several markets.
Social media and influencer campaign
Digital activations with influencers and video content to inspire and connect with international audiences.
Markets
United States · Mexico · El Salvador · Costa Rica · Europe
Results
El Salvador, Mexico and Costa Rica
A significant increase in Guatemala's visibility as a tourist destination, with greater interest, media coverage and business opportunities in the region.
United States
Wider reach for the Guatemala brand in the U.S. market, with more digital participation, engagement and presence in key media.
The MGG Media experience
This success story shows MGG Media's ability to develop and execute high-impact international campaigns that connect destinations with strategic audiences through an effective mix of creative, media and partnerships.
